Acorn International Sees Accelerating Sales Growth for Key Products, Strengthens E-Commerce Channel

 

 SHANGHAI, China, October 17, 2017 – Acorn International, Inc. (NYSE: ATV) (“Acorn” or the “Company”) today announced that sales of its Babaka-branded posture correction products have nearly doubled in the first nine months of 2017 compared to the same period in 2016.

First introduced in 1997, Acorn’s popular Babaka posture correction products have become a trusted brand for adults and children looking for high quality back and shoulder support.  Babaka products are sold primarily through the e-commerce channel, which includes mainly the platforms of major third-party e-commerce companies in China, as well as currently to a very small degree Acorn’s official website, www.xiangguo.com. In 2017, Acorn has been focused on enhancing its e-commerce channel by strengthening its core team with strategic new hires, diversifying and optimizing media buying and conversion and protecting its intellectual property.

“We have seen consistent growth in our key product lines in 2017, due in large part to our success in energizing the e-commerce channel. With growing market share, we are able to take advantage of higher quality media and promotion opportunities from our third-party partners,” said Mr. Jacob A. Fisch, President of Acorn. “We plan to continue this momentum through new product introductions and product line extensions, as well as expanding our distribution network to include additional third-party e-commerce platforms in China.”

About Acorn International, Inc.

Co-founded in 1998 by Executive Chairman Robert Roche, Acorn is a marketing and branding company in China with a proven track record of developing, promoting and selling a diverse portfolio of proprietary-branded products, as well as well-established and promising new products from third parties. Its business is currently comprised of two main divisions, its direct sales platforms and its nationwide distribution network. For more information visit www.acorninternationalir.com.

Safe Harbor Statement                     

This news release contains forward-looking statements. These statements constitute “forward-looking” statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “anticipates,” “believes,” “estimates,” “expects,” “future,” “going forward,” “intends,” “outlook,” “plans,” “target,” “will,” and similar statements. Such statements are based on management’s current expectations and current market and operating conditions, and relate to events that involve known or unknown risks, uncertainties, and other factors, all of which are difficult to predict and many of which are beyond the Company’s control, which may cause the Company’s actual results, performance, or achievements to differ materially from those in the forward-looking statements. Further information regarding these and other risks, uncertainties, or factors is included in the Company’s filings with the U.S. Securities and Exchange Commission. The Company does not undertake any obligation to update any forward-looking statement as a result of new information, future events, or otherwise, except as required by law.

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Acorn International, Inc.                                                                                                                 Compass Investor Relations

Ms. Naomi Deng                                                                                                                               Ms. Elaine Ketchmere, CFA

Phone +86-21-5151-2944                                                                                                                Phone: +1-310-528-3031

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